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From our hearts

In South Tyrol we don't want to value anything too lightly. That's why we are responsible for our quality of life, nature, and unique products. We are driven to think outside the box and are eager to pave the way for innovation. With the passion lying in every one of us, it has all come true - because we love what we do and we do what we love. 

Try it for yourself. In every experience, product and casual encounter.

South Tyrol is...

An awe-inspiring and unforgettable natural wonder. Nestled between mountains and valleys. A land of wineries, rustic farms and pioneers. Wholeheartedly dedicated to people's wellbeing.

Getting to know inside out?

We'd like to show you how we live our life and culture. A culture that has long been shaped by German, Italian and Ladin influences. You'll get closer to South Tyrol in the blink of an eye.

A guest in South Tyrol

Convivial, historic, in the mountains or in a wellness hotel with a sauna and infinity pool. Find the best accommodation.

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What can you experience in South Tyrol?

Draw inspiration from your stay in South Tyrol. You'll have a wide choice: quiet and active moments, winding alleys and sunny mountain slopes, products to taste and tranquil corners where to rest.

Autumn in South Tyrol

The days are getting shorter but are no less beautiful. Nature has given its all, the air is cooler and the sun is still warm. Now is the time to enjoy.

 

Have you yet to experience the colours of South Tyrol in autumn? We love this time: at no other time of year is the sun lower, the light softer and the outlines more vivid.

Now we go hiking and biking again through the colourful forests and green meadows, now we often share Waalwege canal trails, paths, summit crosses and refuges with just the locals. Treats are served up in the farmhouse taverns as part of "Törggelen", the South Tyrolean harvest tradition: chestnuts, apples, Speck smoked ham, Alpine cheese, new wines and fresh vegetables from the meadows. The autumn ambience is opulent.

Sustainable Val Gardena

Awarded the Sustainability Label South Tyrol, the region in the heart of the Dolomites is advancing innovative mobility and environmental protection projects. In addition to optimized arrival options and expanded bike paths, special focus is placed on hotspot management in places like Gardena Pass and Seceda.

Dolomitenpanorama in Gröden
St. Christina in Gröden
Mobilität im Dolomiten UNESCO Welterbe

Our pioneers

A young beer producer aiming to revolutionize the local culinary culture with alcohol-free craft beer. A hotelier who not only delights her guests with her vegan philosophy of life, but also inspires her employees. What are the sources of motivation South Tyroleans tapped into? 


"Why buy it when we can make it ourselves?" questioned a small, traditional family-run brewery with a tavern near Meran/Merano. From then on, they produced their own beer. An openness to innovative recipes and a deep knowledge of the art of brewing, laid the foundation for Freedl, Italy's first non-alcoholic craft beer.

When Valeria Caldarelli talks about her business, she does so with a balanced idealism. "We knew it wouldn't be easy, but we had no other choice." The hotelier, who has been living vegan since 2005, fulfilled a heartfelt project with La Vimea in Naturns/Naturno.

 

5-day weather forecast

With the 5-weather forecast you won't let bad weather ruin your holiday in South Tyrol: that's a good way for a great planning. On a rainy day, visit a musuem or hit the slopes of a ski resort when the snow is falling down. Look at the sky clearing out and enjoy your time outside.

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