J. Mohr, sewing machines

Back in the day, Pfaff sewing machines were sold from door to door –
and that’s exactly what Josef Mohr from Swabia did. He opened the
shop in the Portici in 1911 and the range of products also included
typewriters and, at a later stage, gramophones, and records. His
sons, Alfred and Karl, grew the business with the help of their wives
by adding repair and delivery services. Christian Mohr represents
the third generation to run the business, and the trained sewing
machine technician became the store owner in 1990. He learnt the
importance of diligent work and being close to one’s customers
from his father Karl and mother Maria, phased out the slowly shrivelling
music department with its outdated CDs after renovating the
store, and got rid of wool and knitting utensils to expand his sewing
clientele with more professional and numerous services.