Meran/Merano

It's quite impossible to forget about being in the middle of the Alps when going out and about in Meran and environs. Due to the mild winters, also lemon trees and palms grow and it doesn't take long for spring to make its way through the city: while trees are blossoming, the peaks are still covered with snow. The contrasts between alpine surroundings and the mediterranean vegetation is what shapes Meran's unique atmosphere.

The Schloss Tirol castle is perched above the city, while the arcades in downtown Merano witness to the bustling trade period of the Middle Ages. After Empress Elisabeth of the Austro-Hungarian Empire first came to Meran for a cure in 1870, the town thrived and  became the noble spa town of the European aristocracy. Magnificent promenades and Art Nouveau buildings, such as the Kurhaus are the legacy of our cultural heritage. Just across the street, the contemporary cube architecture of Terme Merano istands for innovation and contemporary art.

The oldest part of Meran is still characterised by stately buildings, impressive villas, homes and monuments from the Art Nouveau period. The many green areas of the ‘city of gardens’ enhance this elegant touch.

Of the four gates that once granted access to the alleys of the historic town centre, only three still exist today. If you cross the Postbrücke bridge, you'll see some of the city's most important attractions along the Passer river including the Kurhaus, the Gilfpromenade, the Zenoberg district and the Pulverturm tower. Afterwards you will pass through the Bozner Tor city gate, which dates back to the 14th century. At this point, you are already in the middle of the old town on the Laubengasse shopping street, the origins of which date back to the 18th century. At 400 metres in length, it is South Tyrol’s longest arcade. Here, medieval buildings house elegant stores and stylish eateries featuring typical South Tyrolean food.

The Laubengasse connects the Kornplatz square, where the market used to be held, with the St. Nicholas Church. The church, built between the 14th and 15th centuries, is one of the oldest examples of Gothic architecture in Tyrol. Its bell tower is over 80 metres high and has seven clocks. Behind the church is the Steinach quarter, the oldest district in Meran. Even though the buildings are modern today, the layout of the alleys always hints at the long history of this part of town.

Hike on winter trails with your boots on or whizz down the immaculately groomed ski runs in Meran's surrounding area in the morning hours and enjoy some afternoon shopping in South Tyrol's cities. Meran has an enchanting old town with many archways and the popular Rennweg and Freiheitsstraße roads. Besides natural alpine cosmetics, you can purchase arts and crafts, local food specialties or walk in fashion boutiques, traditional and sports stores.  When your shopping day has come to an end, you can sit in a cozy pub, restaurant or café.