Bruneck/Brunico

A blend of modernity and tradition is what makes Bruneck so unique: perched on a hill the Bruneck Castle captivates with its medieval flair, while the two buildings on the Kronplatz - one of which was designed by Zaha Hadid - catch the eye for their modern architecture.

On a stroll through the charming old town there's much history to discover. Along the 'Graben' boulevard to the town hall square 'Rathausplatz', across the busy Stadtgasse street to the Upper Town, the colorful townhouses facades paint the picture of a thriving trading town's past. You'll stumble across portraits and historical dates in the ECK Museum of Art, as well as late Gothic works by Michael Pacher, temporary exhibitions that encompass  the languages of contemporary art and a graphic art collection.

Not far from the old town is the military cemetery, one of the most important memorials to the First World War in South Tyrol. The Dietenheim district is home to the South Tyrol Folklore Museum, the oldest museum in South Tyrol: it's an open-air museum where immersing yourself in the rural life of the past becomes an extraordinary experience.

Do you care about beautiful things? Then a shopping experience in South Tyrol's towns is what suits you. In Bruneck, the retail scene is vibrant and brings you closer to the art of craft : wool is processed and finished at Moessmer textile company, reknown for supplying fashion brands like Prada and Armani. Additionally, Ulbrich Textil Manufaktur has been weaving the finest fabrics for home textiles from pure natural fibres for over 100 years. Discover the wealth of shops lining the medieval Stadtgasse street that select global trends, traditional clothing, and stop at one of the many cosy restaurants and cafés for a shopping break.