When it first opened at the end of the 1960s, the store was a third
of its current space. Gianni Guerra opened the opticians with wife
Vanda and their son Luca – the current owner – studied optometry
at university to then join the family business in 1995. Gianni also realised
his dream and received the master optician diploma 30 years
after his journeyman’s examination. Luca’s wife Arabella also joined
the company a few years later, just one of the many additions to the
ever-growing company.
Stand-out traits
Lucas and Arabella purchased an automatic phoropter at a trade fair
three years ago to provide high-precision results in vision measurement
and lens determination. The smart vision tester takes up one
of the rooms in the back of the store and has proved to be immensely
helpful when assessing the eyesight of children and the elderly.
On top of that, the store is the only authorised Cartier concessionaire
in South Tyrol. An important recognition as the luxury Parisian
brand selects its partners following strict criteria.